![PDF] CUSTOMER BENCHMARKING ANALYSIS ON BRAND IMAGE FORMATION IN BRAND NIKE | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/81a8f6ab23770fc91436b1dacc63e6b6bf0800a4/12-Figure4.1-1.png "PDF] CUSTOMER BENCHMARKING ANALYSIS ON BRAND IMAGE FORMATION IN BRAND NIKE | Semantic Scholar")
PDF] CUSTOMER BENCHMARKING ANALYSIS ON BRAND IMAGE FORMATION IN BRAND NIKE | Semantic Scholar
How Nike used Brand Equity to become the Best Sports Apparel Brand Ever | by Mariah Parker | Medium
Brand Association Map
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NIKE Brand Associations
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